OTT Platforms Changing the Game for Indian Viewers
The rise of OTT platforms, such as Netflix, Amazon Prime, and JioCinema, has entirely changed the entertainment experience in India.
Increasingly, viewers enjoy watching web series and movies from the comfort of their homes instead of going to the theatres.
OTT platforms are providing actors and audiences a new platform for creativity with new content, regional stories, and new approaches to telling stories.
